The French label, home to artists such as Lomepal, Kiddy Smile, Eddy de Pretto, and Jabberwocky, has a new look. The identity spans multiple applications, including the logo, website, business cards, scarves, and tote bags.

It is built around a bold color palette of red, black/grey, and white. Reflecting this strong visual direction, typography plays a central role: the logotype uses Exaflop Wide, the latest release by Marc Rouault from the DOSS collection, while Apparat, designed by Michael Clasen and Marcel Saidov, is used for running text.

With its geometric structure and machine-made outlines, Exaflop defines the loose construction rules behind this bundle of fonts. Arguably the most sci-fi-esque of the DOSS collection, Exaflop feels technical on the wide side of the spectrum and playful when it gets narrower.

Established in Paris in 2013. The main goal of their team is to provide services in music business, with a wide range of expertise, building a tailor-made business set up for artists, musicians and creative people.